Comfort, Privacy & Mutual Admiration: How Siren is Humanizing Online Dating

The Quick Version: Socially developed Siren is actually changing the matchmaking app room using its comprehensive mindset, relatable Question of the Day, and personalized privacy functions. On Siren, it really is about linking you with great people through real dialogue — not addicting and mindless swiping. To that conclusion, they have created an enjoyable and secure environment where you are able to end up being your real self and try to let enchanting biochemistry with a match unfold in a more organic method — like it would occur in individual.


Employing sleek interfaces, enjoyable features, and hand-held platforms, dating applications have actually transformed ways men and women date. Even though it appears much less difficult than before to meet somebody special, the acts of swiping and taste or disliking individuals predicated on photographs features practically made matchmaking a game — and developed a disconnect among the list of individuals playing it.

For those who would you like to combine the handiness of an internet dating app and also the sense of linking with some one in actual life, there is Siren — a distinctive on line platform that eliminates the “looking for human beings” model several other online dating applications have actually followed.

As a consequence of the Question of the Day matching program, Siren creates the context for talking about engaging topics (like bucket list items and philosophical concerns) and sets people through those real and enjoyable talks. Because of this, true characters may be uncovered normally — just as they’d in-person.

For lots more about inspiration behind Siren, the special attributes, additionally the women-led team behind the app, we talked with Co-Founder and CEO Susie Lee.

A Pro-People Perspective: Siren was made With Everyone in Mind

Siren ended up being based by two ladies with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — who both wished a dating application that has been made up of common value, privacy, and comfort as leading goals.

Having undergone some terrible matchmaking experiences via different internet dating apps, Susie and Katrina watched they certainly weren’t truly constructed with females and their certain needs and desires planned. Plus the adverse character of swiping kept and directly on men and women was demeaning and don’t help develop top quality associations, especially for ladies.

“I just thought this quick feeling that, as a female, I became objectified. The swipe-to-reject format did not benefit me personally,” Susie said. “we seemed right back regarding the interactions I’d before, and I also never found individuals through such methods.”

While they had never ever constructed an online dating app, Susie and Katrina knew they might generate one that had not been only female-friendly, but enjoyable and caring toward everybody else.

They got their particular time studying the tech room and obtaining comments from pals and experts before and during development. Plus they ignored those who mentioned guys wouldn’t utilize a dating application which was dedicated to females and provided them higher level privacy configurations.

Siren premiered in 2014, and very quickly it wasn’t merely Susie’s and Katrina’s friends have been making use of Siren. It actually was friends of friends and complete visitors — such as males — have been utilizing the software and showing gratitude for it. Term spread and Siren happens to be a leading, inclusive online dating application since that time.

And although Siren is pro-women, there’s not an anti-men vibe to it after all. It is proof that a matchmaking software crafted by women for females can successfully work for all of them as well as for men.

Secure & Welcoming environment Sets an optimistic Tone for your Community

The individuals at Siren have been very defensive of their users, and, because creators, they realized they are able to set a positive tone for your neighborhood by putting security precautions set up and creating a welcoming environment.

During some other internet dating applications folks might enjoy harassment or catfishing, that’s never been the outcome for anyone on Siren, therefore the effort of the Siren staff ‘s for that.

“Since we founded, we’ve had zero research of harassing communications,” Susie stated. “credibility and other people to be able to feel you can find real people on the reverse side is completely important to united states. We had been truly mindful about growing town with a specific variety of reputation.”

Susie added that she along with her group think everyone is fundamentally good hence if they are provided a safe, friendly ecosystem, they will end up being friendly and sincere collectively.

“We can supply these icebreakers and these how to be a bit more susceptible and a bit more genuine, that is certainly just how individuals can connect,” she stated.

Siren’s Mantra: “create visitors Less Strange to Each Other”

together with the social media a lot of us make use of, like myspace, the connection is already in-built together with the men and women we stick to and which follow us, so interacting is convenient. Siren’s conversation-style program replicates that for online dating sites, assisting you to start those communications without any awkwardness.

“When you’re coping with an overall complete stranger during the internet dating space, there’s a lot of reservation how much you trust this individual, particularly because lots of sites are really difficult as well as have lots of artificial users,” Susie stated. “My personal mantra that i tell my group, and they’ve truly embodied this, is assist ‘make strangers much less peculiar to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their particular matching feature, high-quality security system, and special occasions, Siren provides singles an one-of-a-kind, safe, and well-rounded online dating experience from start to finish.

Get to Know fits in an original Way With Siren’s Question with the Day

While Siren has the traditional top features of online dating (including texting and blocking abilities), their own concern of the Day will be the element that produces all of them stand out from some other matchmaking apps the quintessential.

With enjoyable questions like “Any time you could have accessibility a billboard, what would you desire it to state?” you’re able to be yourself and get to understand some one on a very authentic amount. You can seek out fits considering their own answers to those questions including by your favored criteria like get older, gender, and place.

In accordance with this standard of communication, that you don’t wish to fill attributes such as your income or appearance to seem more inviting to other individuals.

Various pic Settings aids Eliminate Superficiality

Siren even provides a unique method of photographs. There is the solution to keep the pictures blurred and simply visually noticeable to your connections, or you can keep your photos visible to every person.

“to really make it comfy and safe for visitors to manage to navigate their particular expert and exclusive lives, we enable everyone else to regulate their unique photo exposure,” Susie mentioned.

Unlike an average online dating app, people cannot send each other photographs, which was deliberate when Susie and Katrina developed the app. She said this motivates people provide both their particular cell phone numbers and move the text off-line — and safeguards people from getting undesirable photos.

With no issue which picture option you select, the best thing is Siren’s Question throughout the day — and members’ answers — allows you to relate with folks on a deeper degree than just seems.

Properly interact with other individuals owing to Siren’s confidentiality Controls

Another big element of Siren is safety, particularly in terms of stopping scammers. Everyone else just who signs up must devote their own contact number and enter the activation signal they receive via book, which guarantees men and women aren’t producing numerous records.

Users may also stop and report to the Siren group different members who are behaving inappropriately or abusing the software’s conditions and terms.

Reduced Events provide Offline & Give You brand new Date Ideas

Besides creating a comfy and safe on line location for individuals to be just who they really are and going for a unique solution to begin discussions, Siren can be bringing the alternative by holding offsite activities. Susie stated these may end up being an excellent replacement for the usual coffee big date, which might usually become experience like a small business meeting or meeting.

“In my opinion meeting because of this provides an infinitely more meaningful connection. We’re pairing up with regional organizations and organizations supply all of our people bonuses and discounts to places like galleries, lectures, and film festivals,” she mentioned.

Also folks who have already found some one on Siren stick around for your events because they’ve become a part of that neighborhood today and can easily find new time some ideas. While these occasions are merely being used in Seattle, Siren features intends to expand for other metropolises shortly.

A varied individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive nature), the Siren group is comprised of CTO David Golightly along with expert advisors such as Lisa rock (Co-Founder of BlogHer) and Gayle Karen teenage (CTCO at Wikimedia).

While they all handle crucial aspects of the organization (from marketing to customer care to graphic design to development), they also set consumers initial no matter the duty at hand.

Along with an app created by two females of tone — exceedingly uncommon during the technology market — Susie and Katrina wanted to entice a user base that’s just as diverse just like the company is actually.

Siren’s individual base actually such as your common online dating app audience — which does mostly end up being heterosexual men, more youthful singles, and folks looking hookups. The gender ratio on Siren leans a little a lot more female (55percent to 45%), and a lot of users are over 30 and seeking for a meaningful date or union.

“We’re gearing older, and I believe it’s been excellent for people,” Susie said.

Exactly what Siren additionally does effectively is actually include all sorts of men and women, especially those from inside the LGBTQ neighborhood. A element of Siren that was particularly important toward group is a “non-binary” gender choice for folks once they fill out their particular profile.

Susie and her group keep in mind that sex and sex are not set in stone for some people, although terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they’re able to even be restrictive.

“We would like to assist you in finding the individual you are considering, you don’t need to declare or place yourself in a box,” Susie mentioned. “That sex fluidity is important for us to accept.”

Last Thoughts

Whether we’re speaing frankly about their advancement, introduction, or realness, Siren is actually using the internet dating software room one step further from every perspective.

Even though they’ll increase the amount of useful attributes and grow the get to of the events in the near future, the long-lasting focus will still be creating dependable interactions with their people and standing to people which make an effort to destroy the ability for everybody.

“should you want to end up being an arsehole, there are plenty of places to do it, but do not take action here,” Susie said. “once we scale, we want to maintain this notion that reputation and confidence issue, and it’s really our very own loyal aim to get results for the area every single day. Our company is here trying to offer folks a fighting opportunity to reduce loneliness and locate a proper actual connection.”

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